Nokia Ovi

Challenge : How do you get people to sign up for an OVI email account when they are already comfortable with gmail and yahoo?

The team got together and banged our heads (with the client) and produced this :




This campaign garnered the Runner's up spot in the Nokia Worldwide Marketing awards in 2009/2010



Credits :
AGENCY : JWT Viet Nam
CSD : Luis Morelos
AM : Truc Tran
CD/CW : Izwar Zakri
Snr AD : Joe Teoh
AD : Evelyn Lam

Promo spot
Agency EP : Le Chi Hai
Production house : Scriin (Vietnam)
Director : Cris Morjica
Exec Producer : Taelin
Producer : Alex

POCA "Ridged Poster"

The POCA clients were about to launch a new extension to their already successful brand : POCA potato chips.

Called "Ridge Cuts", they wanted to shout about this launch as loud as they could.

...as long as it doesn't cost more than USD2k.

So we thought : why not do something that stands out as point of purchase?

Hence a corrugated cardboard cut into a potato chip shape and painted yellow, nicknamed "the Ridged Poster"



Credits
AGENCY : JWT Viet Nam
CD / CW : Izwar Zakri
Art Director : Evelyn Lam

7up

7up wanted to do something different.

They didnt want shiny, happy people with perfect tanned bodies and dazzling smiles running on the beach holding bottles of 7up to convey their "7up refreshes" message.

So they threw us the challenge to come up with a script that best conveys "refreshing" in a different light.

6 concept boards were presented

4 survived. And they were then sent for research.

2 survived. Out of these two, this was what the clients selected :

The UnCola.



2 months, 1 client Final PPM walkout, countless con-calls and 15,000 revisions (well, it felt like it) later, the TVC went on air.



Supers :
Uncaffeinated
Undark
Only the refreshing taste of lemon and lime

End supers :
The Uncola

Six months later, we were told that this spot went regional, going on air (with appropriate languages and supers) in Malaysia and Thailand.



Credits :
AGENCY : JWT Viet Nam
CSD : Luis Morelos
AM : Nguyen Thi Xuan Thu
CD/CW : Izwar Zakri
Snr AD : Joe Teoh
Agency EP : Le Chi Hai

Animation House : 111eye (Malaysia)
EP : Sivagamy

Music : JIA (Malaysia)
Producer : Mary Wilson
Musician : Jit

HSBC sale

This was seriously an interesting project.

In conjunction of the city-wide sales, our lovely clients decided to do a "SALE" promo too, offering their products and services (Like car loans, housing loans, credit cards etc) at a lower interest rates (for most loans), gifts for successful credit card application, etc.

Budget wasnt much, (as usual) which means we had to resort to the tried and tested "guerilla" approach. (yes, there was also a 15sec spot produced for LCD screen advertising)

Below is what we presented to the clients, using a common, simple device :

The sales tag.


And we planned to place them everywhere and anywhere

The Notre Damne Opera house.


Cars parked at the roadsides.


Car showrooms.


Houses.


Shops.

The Vietnamese headline basically read : The great HSBC SALE".

Subheads were relevant to the product it was placed next to. case in example :
1-get lower interest rates on car loans.
2-interest free for the first three months on your credit card bills

The clients were keen.

The powers that be who controlled Ho Chi Minh however, were not.

"This isn't advertising!"

"Advertising is only in newspapers and television!"

"You damage public property!"

...were some of the words that escaped their thin and tight lips. Thus condemning this idea to just grace these pages.

Oh, not to mention the fact that some of the building owners wanted to charge USD1million for us to put a tag on their properties too.



Credits
AGENCY : JWT Viet Nam
CD/CW : Izwar Zakri
Art Director : Evelyn Lam