The POCA clients were about to launch a new extension to their already successful brand : POCA potato chips.
Called "Ridge Cuts", they wanted to shout about this launch as loud as they could.
...as long as it doesn't cost more than USD2k.
So we thought : why not do something that stands out as point of purchase?
Hence a corrugated cardboard cut into a potato chip shape and painted yellow, nicknamed "the Ridged Poster"
Credits
AGENCY : JWT Viet Nam
CD / CW : Izwar Zakri
Art Director : Evelyn Lam
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