Chip Srun (Part of the Chip Mong Group, one of Cambodia's largest conglomerates) wanted to launch a new product, incorporating their 3-in-1 feature : Advanced formula, Bright clothes and Soft on hands.

What we prevented ourselves from doing was a typical housewife doing her washing and smiling through the bubbles as the VO talks about the wonders of the 3-in-1 formula, we focussed on
their unique "Soft on Hands" feature.

Not to mention, played on the common insight with housewives everywhere - a concern that their hands become rough whenever they do laundry.

 https://vimeo.com/229781695

CIMB was going to launch their exclusive VISA Platinum credit card.

Now, in a country where the affluent are obsessed with flaunting what they have, where one would buy the "latest and newest Lambo because his friend has a 2015 model", how else would we have done this?

https://vimeo.com/229781147

Moving on to Metfone.

They are the last to actually launch the 4G services after the other two main competitors.

However, one advantage Metfone had over the other two is that their 4G ervices are really nationwide. Not only that, super fast, too.

https://vimeo.com/229781557 

Here is a spot we shot along with "Toy Car" for Cellcard.

Its another one of those "whack the competition"spot, highlighting the inadequacies of being on an "inferior" network.

Story is about a "serial dater' who isnt really that handsome, but goes on a lot of dates. He scours through many dating sections of magazines and messages the girls, inviting them for coffee.


https://vimeo.com/97730557

It's been a while since this folio site of mine has been updated - A few number of work has already been produced but have yet to breathe life here.

So here goes:
Cellcard VoiP

As the story goes, VoiP are always cheaper than regular calls. And this, was way before them folks at LINE, Facebook, Whatsapp got clever offering voice calls in their respective apps.

In what was supposed to be a series of tv commercials, a character was created called "the Turtle Lady", which basically means a glorified matchmaker.

This Turtle Lady is rather popular (a legend, actually) in her neighborhood due to her success rate of match making couples.

She is then commissioned by a woman who has 4 daughters and want to match them with 4 "anikachun" (khmers based abroad).

Link : https://vimeo.com/117572181