Chip Srun (Part of the Chip Mong Group, one of Cambodia's largest
conglomerates) wanted to launch a new product, incorporating their 3-in-1
feature : Advanced formula, Bright clothes and Soft on hands.
What we prevented ourselves from doing was a typical housewife doing her washing and smiling through the bubbles as the VO talks about the wonders of the 3-in-1 formula, we focussed on
their unique "Soft on Hands" feature.
Not to mention, played on the common insight with housewives everywhere - a concern that their hands become rough whenever they do laundry.
https://vimeo.com/229781695
What we prevented ourselves from doing was a typical housewife doing her washing and smiling through the bubbles as the VO talks about the wonders of the 3-in-1 formula, we focussed on
their unique "Soft on Hands" feature.
Not to mention, played on the common insight with housewives everywhere - a concern that their hands become rough whenever they do laundry.
https://vimeo.com/229781695
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