Another product Cellcard have is an all-talk plan for them lovely folks in the rural areas.
With the cheap call rates and readily available SIM cards, it is not uncommon to see people owning two - three mobile phones, with 3-4 sim cards, with them switching the cards whenever a telco gives out an offer.
This commercial has no significant offers or price plan (Cellcard has refused to be dragged into the price war) but nonetheless, still wanted to compete via offering a different message : You get quality calls with Cellcard.
The "Mother" tvc played on what every mothers in the world do when they are far for their sons - basically being updated on his well being.
Hence conveying the message that maintaining a relationship isn't dependent on having a phone alone. Being on a network that gives clear, quality calls is important too.
Shot in December 2012, it went on air first week of January 2013 (Yup, that meant spending Xmas in the editing suite) The spot was well received, seeing a hike in subscription and/or top ups in the duration of the months it went on air
View the tvc here - https://vimeo.com/96311940
Credits
CD/CW : Izwar Zakri
SAD : Danny Thong
Khmer CW : Chantha Prom
Film Director : Sunil Thomas
EP : Bou Panha
Prod House : Legend Tiger, Cambodia
Post House : DigiPost Viet Nam
With the cheap call rates and readily available SIM cards, it is not uncommon to see people owning two - three mobile phones, with 3-4 sim cards, with them switching the cards whenever a telco gives out an offer.
This commercial has no significant offers or price plan (Cellcard has refused to be dragged into the price war) but nonetheless, still wanted to compete via offering a different message : You get quality calls with Cellcard.
The "Mother" tvc played on what every mothers in the world do when they are far for their sons - basically being updated on his well being.
Hence conveying the message that maintaining a relationship isn't dependent on having a phone alone. Being on a network that gives clear, quality calls is important too.
Shot in December 2012, it went on air first week of January 2013 (Yup, that meant spending Xmas in the editing suite) The spot was well received, seeing a hike in subscription and/or top ups in the duration of the months it went on air
View the tvc here - https://vimeo.com/96311940
Credits
CD/CW : Izwar Zakri
SAD : Danny Thong
Khmer CW : Chantha Prom
Film Director : Sunil Thomas
EP : Bou Panha
Prod House : Legend Tiger, Cambodia
Post House : DigiPost Viet Nam
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