Sometime in June 2013, Cellcard came up with this gobsmackingly awesome product : A SIM card that came with 10,000 minutes preloaded.
Product research garnered positive reviews - current subscribers and non-subscribers were interested to know about this product even more.
Calling it the "Thom Thom SIM" (SIM Big Big), it was subsequently launched based on the idea "No News is Bigger"
Unfortunately, Kong had to find that out the hard way.
View the tvc here - https://vimeo.com/96292025
Few days before the launch, a teaser was aired on TV. It featured Kong on top of a building letting out a roar, the spot ended with the message to tune in on a specific date & time.
The movie feel of this commercial captured the audience imagination and soon became the talk of the town for a few weeks. Heck, they even started calling it "King Kong SIM" instead of the original "SIM Thom Thom"
Credits
AGENCY : Phibious Cambodia
CD/CW : Izwar Zakri
SAD : Danny Thong
Khmer CW : Pisal Ren
Film Director : James Ashburn
EP : Andrew Ngeow / Sue-Ann Tan
Prod House : Redwolf Malaysia
Post House : The Spice Shop, Bangkok
Music : 2AM, Malaysia
Product research garnered positive reviews - current subscribers and non-subscribers were interested to know about this product even more.
Calling it the "Thom Thom SIM" (SIM Big Big), it was subsequently launched based on the idea "No News is Bigger"
Unfortunately, Kong had to find that out the hard way.
View the tvc here - https://vimeo.com/96292025
The movie feel of this commercial captured the audience imagination and soon became the talk of the town for a few weeks. Heck, they even started calling it "King Kong SIM" instead of the original "SIM Thom Thom"
Credits
AGENCY : Phibious Cambodia
CD/CW : Izwar Zakri
SAD : Danny Thong
Khmer CW : Pisal Ren
Film Director : James Ashburn
EP : Andrew Ngeow / Sue-Ann Tan
Prod House : Redwolf Malaysia
Post House : The Spice Shop, Bangkok
Music : 2AM, Malaysia
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