Hello 2023. New year, new hopes.
With more and more clients moving into the digital sphere, TVCommercials are now even rarer than finding a Dodo bird - at least when it comes to brand work. With the pandemic, smarter clients started to really utilise digital / social media
Took a deep breath and dived (deep end, mind you) into digital and reprogramming myself to learn how the format works - ie being direct and straight to the point (so that we do not lose the viewer's attention in the first 3 seconds.
For this particular project, the client, Samsung was launching their new Food Showcase (a fancy, uppity name for a refrigerator), using their Brand Ambassador.
Several scripts were written and approved. Preproduction work commenced with a 2-day video and still shoot planned. On the day of the still shoot, client came over and informed that the marketing team and their bosses have changed the direction. They did not want to have the video shoot with just the BA looking pretty and pointing to the fridge with food inside.
We had only 3 hours to come up with new scenario options by noon so he can get approval by 3pm.
As it was too late to engage a film director, behold, my directorial "debut". Shoot, edit and animationwere all done inhouse.
Agency : Oxygen Cambodia
2021
