ISI STEEL - PALM Roofcap "Leaky Moments"

 A client who sells steel products. 

They wanted to launch their new steel roof cap that can help prevent leaks from happening. (Rainy season was in the horizon). When a roof leaks, it is almost impossible to find the source of the leak.

Instead of doing a pure demonstration spot on how the product works using expensive CGI, we (client and agency) wanted to shift the focus to how something so small - a water droplet from a leaky roof -  can disrupt our daily lives. 

Hence the spot.

Short scenarios designed to work as a 60 seconder, as well as shorter, edited down snips (20s)

Haven't had this much fun on a shoot in a while

Director : Lim Heng (Will)
Producer : Vicheth Mor
Agency : ComZone Asia
Creative Director : Izwar Zakri
Art Director : Samoeun Cheng (James)
Client Service : Channa Seng
2022

 

https://vimeo.com/792672986

Samsung Food Showcase - "Feeling Fruity"

Hello 2023. New year, new hopes. 

With more and more clients moving into the digital sphere, TVCommercials are now even rarer than finding a Dodo bird - at least when it comes to brand work. With the pandemic, smarter clients started to really utilise digital / social media

Took a deep breath and dived (deep end, mind you) into digital and reprogramming myself to learn how the format works - ie being direct and straight to the point (so that we do not lose the viewer's attention in the first 3 seconds. 

For this particular project, the client, Samsung was launching their new Food Showcase (a fancy, uppity  name for a refrigerator), using their Brand Ambassador. 

Several scripts were written and approved. Preproduction work commenced with a 2-day video and still shoot planned. On the day of the still shoot, client came over and informed that the marketing team and their bosses have changed the direction. They did not want to have the video shoot with just the BA looking pretty and pointing to the fridge with food inside.

We had only 3 hours to come up with new scenario options by noon so he can get approval by 3pm. 

As it was too late to engage a film director, behold, my directorial "debut". Shoot, edit and animationwere all done inhouse.  

Agency : Oxygen Cambodia
2021

Links 

Metal cooling : https://vimeo.com/792672736

Space max : https://vimeo.com/792672513

Foodshowcase : https://vimeo.com/792672383