A client who sells steel products.
They wanted to launch their new steel roof cap that can help prevent leaks from happening. (Rainy season was in the horizon). When a roof leaks, it is almost impossible to find the source of the leak.
Instead of doing a pure demonstration spot on how the product works using expensive CGI, we (client and agency) wanted to shift the focus to how something so small - a water droplet from a leaky roof - can disrupt our daily lives.
Hence the spot.
Short scenarios designed to work as a 60 seconder, as well as shorter, edited down snips (20s)
Haven't had this much fun on a shoot in a while
Director : Lim Heng (Will)
Producer : Vicheth Mor
Agency : ComZone Asia
Creative Director : Izwar Zakri
Art Director : Samoeun Cheng (James)
Client Service : Channa Seng
2022
No comments:
Post a Comment