ISI STEEL - PALM Roofcap "Leaky Moments"

 A client who sells steel products. 

They wanted to launch their new steel roof cap that can help prevent leaks from happening. (Rainy season was in the horizon). When a roof leaks, it is almost impossible to find the source of the leak.

Instead of doing a pure demonstration spot on how the product works using expensive CGI, we (client and agency) wanted to shift the focus to how something so small - a water droplet from a leaky roof -  can disrupt our daily lives. 

Hence the spot.

Short scenarios designed to work as a 60 seconder, as well as shorter, edited down snips (20s)

Haven't had this much fun on a shoot in a while

Director : Lim Heng (Will)
Producer : Vicheth Mor
Agency : ComZone Asia
Creative Director : Izwar Zakri
Art Director : Samoeun Cheng (James)
Client Service : Channa Seng
2022

 

https://vimeo.com/792672986

Samsung Food Showcase - "Feeling Fruity"

Hello 2023. New year, new hopes. 

With more and more clients moving into the digital sphere, TVCommercials are now even rarer than finding a Dodo bird - at least when it comes to brand work. With the pandemic, smarter clients started to really utilise digital / social media

Took a deep breath and dived (deep end, mind you) into digital and reprogramming myself to learn how the format works - ie being direct and straight to the point (so that we do not lose the viewer's attention in the first 3 seconds. 

For this particular project, the client, Samsung was launching their new Food Showcase (a fancy, uppity  name for a refrigerator), using their Brand Ambassador. 

Several scripts were written and approved. Preproduction work commenced with a 2-day video and still shoot planned. On the day of the still shoot, client came over and informed that the marketing team and their bosses have changed the direction. They did not want to have the video shoot with just the BA looking pretty and pointing to the fridge with food inside.

We had only 3 hours to come up with new scenario options by noon so he can get approval by 3pm. 

As it was too late to engage a film director, behold, my directorial "debut". Shoot, edit and animationwere all done inhouse.  

Agency : Oxygen Cambodia
2021

Links 

Metal cooling : https://vimeo.com/792672736

Space max : https://vimeo.com/792672513

Foodshowcase : https://vimeo.com/792672383

Chip Srun (Part of the Chip Mong Group, one of Cambodia's largest conglomerates) wanted to launch a new product, incorporating their 3-in-1 feature : Advanced formula, Bright clothes and Soft on hands.

What we prevented ourselves from doing was a typical housewife doing her washing and smiling through the bubbles as the VO talks about the wonders of the 3-in-1 formula, we focussed on
their unique "Soft on Hands" feature.

Not to mention, played on the common insight with housewives everywhere - a concern that their hands become rough whenever they do laundry.

 https://vimeo.com/229781695

CIMB was going to launch their exclusive VISA Platinum credit card.

Now, in a country where the affluent are obsessed with flaunting what they have, where one would buy the "latest and newest Lambo because his friend has a 2015 model", how else would we have done this?

https://vimeo.com/229781147

Moving on to Metfone.

They are the last to actually launch the 4G services after the other two main competitors.

However, one advantage Metfone had over the other two is that their 4G ervices are really nationwide. Not only that, super fast, too.

https://vimeo.com/229781557 

Here is a spot we shot along with "Toy Car" for Cellcard.

Its another one of those "whack the competition"spot, highlighting the inadequacies of being on an "inferior" network.

Story is about a "serial dater' who isnt really that handsome, but goes on a lot of dates. He scours through many dating sections of magazines and messages the girls, inviting them for coffee.


https://vimeo.com/97730557

It's been a while since this folio site of mine has been updated - A few number of work has already been produced but have yet to breathe life here.

So here goes:
Cellcard VoiP

As the story goes, VoiP are always cheaper than regular calls. And this, was way before them folks at LINE, Facebook, Whatsapp got clever offering voice calls in their respective apps.

In what was supposed to be a series of tv commercials, a character was created called "the Turtle Lady", which basically means a glorified matchmaker.

This Turtle Lady is rather popular (a legend, actually) in her neighborhood due to her success rate of match making couples.

She is then commissioned by a woman who has 4 daughters and want to match them with 4 "anikachun" (khmers based abroad).

Link : https://vimeo.com/117572181