Wonderful clients they were.
Open to anything - provided they get their ROIs (return of investment) in the ads that they did - they were constantly producing tv spots on a monthly basis to fill up the prime time news segment they sponsored on TV3.
Positioning themselves as the bank for Malaysians, all their TV spots featured scenes of Malaysian life.
These series were written when their homeloan rates were at its lowest.
Simple spots, yet it managed to not only get people talking about the ads, but actually mimic the "why you don't believe" phrase.
Heck, it even made the main talent a 'star' - even parking attendants recognised who he was.
Credits
AGENCY : Leo Burnett KL
ECD : Ali Mohamed
CW : Izwar Zakri
AD : Shafie Othman
Director : Simont Phang
EP : Davin
Open to anything - provided they get their ROIs (return of investment) in the ads that they did - they were constantly producing tv spots on a monthly basis to fill up the prime time news segment they sponsored on TV3.
Positioning themselves as the bank for Malaysians, all their TV spots featured scenes of Malaysian life.
These series were written when their homeloan rates were at its lowest.
Simple spots, yet it managed to not only get people talking about the ads, but actually mimic the "why you don't believe" phrase.
Heck, it even made the main talent a 'star' - even parking attendants recognised who he was.
Credits
AGENCY : Leo Burnett KL
ECD : Ali Mohamed
CW : Izwar Zakri
AD : Shafie Othman
Director : Simont Phang
EP : Davin
