A young cosmetic brand.
No.2 in the market.
And only 2 years old.
We were fortunate to have a client who was brave enough to actually want to do different sort of advertising.
.
AMBIENT
Ambient initiatives which the client, after spending much of their production budget on the 2 TV commercials, couldn't run.
They were a series of billboards fitted with sensors. As a woman passes by, the sensors will trigger a series of flashes simulating paparazzi/fashion photographers.
Lifts/Elevators were also fitted with a similar device whereby "camera" flashes will go off upon the lift door opening. And where permits, we had voices of the photographers shouting "smile for the camera" "that's it, that's it..the camera loves you" etc..
Credits :
AGENCY : Grey KL
CD : Chris Kwok
ACD/CW : Izwar Zakri
AD : William Chien
EP : Sulaiman
Prod House : Superwonderful
Director : Al Isaac
EP : Sunita
Music : FUSE
No.2 in the market.
And only 2 years old.
We were fortunate to have a client who was brave enough to actually want to do different sort of advertising.
.
AMBIENT
Ambient initiatives which the client, after spending much of their production budget on the 2 TV commercials, couldn't run.
They were a series of billboards fitted with sensors. As a woman passes by, the sensors will trigger a series of flashes simulating paparazzi/fashion photographers.
Lifts/Elevators were also fitted with a similar device whereby "camera" flashes will go off upon the lift door opening. And where permits, we had voices of the photographers shouting "smile for the camera" "that's it, that's it..the camera loves you" etc..
Credits :
AGENCY : Grey KL
CD : Chris Kwok
ACD/CW : Izwar Zakri
AD : William Chien
EP : Sulaiman
Prod House : Superwonderful
Director : Al Isaac
EP : Sunita
Music : FUSE
