Putrajaya is now the new capital of Malaysia. While there are not many grumblings about the traveling time and distance now (about 45 minutes from Kuala Lumpur), it was a rather big issue back in 2003.
And quite obviously, sales of houses were extremely slow.
Task given to us was to launch Precinct 10, a prestigious neighborhood where the elite rest and play.
Insight we got before doing the project was : the Rich and Famous like being...well, Rich and Famous. They pride themselves in rubbing shoulders with the "who's who" of the socialites - the higher the ranking in the government, the better.
And there is no one higher than the Prime Minister himself.
Print - "View"
Print - "Bump"
Print - "Good neighbour"
These exclusive homes were sold within the day of the launch.
Credits
AGENCY : Leo Burnett KL
ECD : Ali Mohamed
CW : Izwar Zakri
AD : Eadie Jasli
Photographer
David Lok, Studio DL
And quite obviously, sales of houses were extremely slow.
Task given to us was to launch Precinct 10, a prestigious neighborhood where the elite rest and play.
Insight we got before doing the project was : the Rich and Famous like being...well, Rich and Famous. They pride themselves in rubbing shoulders with the "who's who" of the socialites - the higher the ranking in the government, the better.
And there is no one higher than the Prime Minister himself.
Print - "View"
Print - "Bump"
Print - "Good neighbour"
These exclusive homes were sold within the day of the launch.
Credits
AGENCY : Leo Burnett KL
ECD : Ali Mohamed
CW : Izwar Zakri
AD : Eadie Jasli
Photographer
David Lok, Studio DL
