Friday, August 3, 2007

Putrajaya Holdings - Brand

Task was to project Putrajaya as the city that will take Malaysia well beyond 2020, our then Prime Minister's vision he had 20 years ago.

With all the latest amenities - ie the utility tunnel, intelligent buildings etc - cutting edge architectural designs and supreme town planning, it did (finally) look like a city of the future indeed.

Clients loved the campaign. But couldn't find the finances to actually run them.



Shame.

Print - "Traveling time"

Print - "Concrete jungle"

Print - "Lights out"

Print - "Fences"

Print - "Past, present, future"



Credit :
AGENCY : Leo Burnett KL
ECD : Ali Mohamed
CW : Izwar Zakri
AD : Shafie Othman / Izwar Zakri