When this brief came to us, we scratched our heads till our hair nearly dropped off (well, my Art Director partner had the lead, as he was halfway there already) , as amongst all the 4 terrestrial TV stations, TV3 had the WORST World Cup games. Oh, the perils of drawing lots.
After coming up with a campaign that we thought would sweep all the award shows locally and internationally thus making us famous and getting phone calls from agencies offering us Creative Director positions in New York or London or Madrid or San Francisco, our boss threw EVERYTHING out the window.
At 7.30pm.
On the eve of the presentation.
Which was to be attended by the big wigs of TV3
Damn it.
What followed an hour of lecture - about the target audience NOT being judges of "this award show" and "that award show" etc - was an "invitation" by the boss himself to a few games of snooker (yes, we had a snooker table in the office)
Three hours later, 20 scripts (I kid you not) was written.
To cut a long story short, all 20 were presented the next day. Clients bought 12 of them, but had money to produce only 3.
They were shot and they went on air.
"Makan bola" - 60 secs
"Pasu pecah" - 60 secs
"Free trip/grafitti" - 60 secs
A month later, TV3 emerged as the 'most watched station during the World Cup'.
(Much as we would like say that it was due to the TV spots, but we cant... but it certainly is a nice thing to have written here)
Credits
Agency : Leo Burnett KL
ECD : Ali Mohamed
CW : Izwar Zakri
AD : Shafie Othman
Producer : Nisha Khiruddin
Film Director : Yasmin Ahmad - "Makan bola", "Pasu Pecah"
Briant Wong - "Free Trip"
Prod House : TV3
Edit House : Mirage
After coming up with a campaign that we thought would sweep all the award shows locally and internationally thus making us famous and getting phone calls from agencies offering us Creative Director positions in New York or London or Madrid or San Francisco, our boss threw EVERYTHING out the window.
At 7.30pm.
On the eve of the presentation.
Which was to be attended by the big wigs of TV3
Damn it.
What followed an hour of lecture - about the target audience NOT being judges of "this award show" and "that award show" etc - was an "invitation" by the boss himself to a few games of snooker (yes, we had a snooker table in the office)
Three hours later, 20 scripts (I kid you not) was written.
To cut a long story short, all 20 were presented the next day. Clients bought 12 of them, but had money to produce only 3.
They were shot and they went on air.
"Makan bola" - 60 secs
"Pasu pecah" - 60 secs
"Free trip/grafitti" - 60 secs
A month later, TV3 emerged as the 'most watched station during the World Cup'.
(Much as we would like say that it was due to the TV spots, but we cant... but it certainly is a nice thing to have written here)
Credits
Agency : Leo Burnett KL
ECD : Ali Mohamed
CW : Izwar Zakri
AD : Shafie Othman
Producer : Nisha Khiruddin
Film Director : Yasmin Ahmad - "Makan bola", "Pasu Pecah"
Briant Wong - "Free Trip"
Prod House : TV3
Edit House : Mirage
