FAMA

A campaign which won Leo Burnett KL the pitch for Federal Agriculture Marketing Authority (FAMA), a government body for agriculture.

Brief was to consolidate all farmers to conform to the FAMA standard and to sell Malaysian Fruits as a brand : Malaysia's Best.

The launch was divided into two - domestic and international. Using different strategies and insights.


Below, the proposed international launch print ads.

Print - "Godly protection"

Print - "Methods"

Print - "Foul techniques"

Print - "Weeds"




The domestic market launch
TV commercial.



Credit
AGENCY : Leo Burnett KL
ECD : Ali MOhamed
CW : Izwar Zakri
AD : Eadie Jasli
Producer : Iskandar Siva

Director : Joshua Fernandez




Print - "Written"
Print - "Almost perfect"

Print - "Read"