Volvo, in keeping up with the brand heritage did an initiative to educate consumers (drivers and non drivers alike) on the safety aspects when driving a car.
Some of the alarming facts we found when doing this project was that people are blatantly ignoring the basic safety aspects when they get into a car.
Like how pregnant women did not wear their safety belts in fear that they might injure the baby.
(The irony).
Or how kids were made to wear safety belts designed for adults.
Or improper baby seat application.
Hence the campaign.
(Pregnant lady headline reads : Some simple pointers on protecting your unborn children in cars)
Print - "Simple pointers"
Print - "Cut throat"
Print - "Big head"
Credits
AGENCY : EURO RSCG KL
ECD : Simon Beaumont
CW : Izwar Zakri
AD : Micheal Yip
Some of the alarming facts we found when doing this project was that people are blatantly ignoring the basic safety aspects when they get into a car.
Like how pregnant women did not wear their safety belts in fear that they might injure the baby.
(The irony).
Or how kids were made to wear safety belts designed for adults.
Or improper baby seat application.
Hence the campaign.
(Pregnant lady headline reads : Some simple pointers on protecting your unborn children in cars)
Print - "Simple pointers"
Print - "Cut throat"
Print - "Big head"
Credits
AGENCY : EURO RSCG KL
ECD : Simon Beaumont
CW : Izwar Zakri
AD : Micheal Yip
